After many years in banking, developing business for others, I got to a point where I wanted to build something for myself and my family.
I was introduced a huge market, currently over $125 billion in sales and growing at approximately 45% per year. A number of factors convinced me that this market would be a great match for me and an excellent chance to move away from financial services:
♦ The products covered all ages, gender and had worldwide appeal
♦ Particularly popular with almost all income groups
♦ Consumable product, i.e. daily use
♦ Low cost, i.e. cost of a few coffees from your local barista
As these formidable benefits lined up, I was convinced I could build a business and transform my family’s financial life.