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Beware of Reasonableness – It’s Costing You Money.

Coming from the world of banking, I used to cringe every time I’d hear that word… ”now let’s be reasonable…” which translates into either “that’s not the way we do things here” or “we’ve always done it this way”! Let’s be reasonable…. it’s so milk toast, no out-of-the-box thinking, just status quo.

I heard this so many times (and probably even said it myself!) that now, looking back it’s interesting to recall the reluctance of people to try new things, break the script, step out, be noticeable.

Reasonableness can be a soul-sucking force, draining creativity out of the business.

In today’s business environment, it’s imperative to separate your business from the noise, separate from the pack and become recognizable.  Doing so is where the real money is made and you’ll attract raving fans.  Think Apple during the Steve Jobs era.

Yes, reasonableness is safe but do you want to be affiliated with an industry standard company or with a company that is disrupting the industry you’re in.  Again, think Apple.

I don’t know about you, but I’m all about being a disruptor – delivering products and services that truly are redefining what the future can and will bring to your industry.

I hope you found a nugget or two to marinate on in this video – I can be reached at

Journey well.

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