Question for today: Do you always hit your goals, no matter what they are? Would you be open to a simple way to do just that?
Have you ever?
- Struggled with growing your business with the speed you want to or…
- Perhaps you’ve been trying to lose weight and haven’t done anything about it and you’re stressing or…
- Felt frustrated because you want to hit a certain financial goal in your part-time business so you can quit your job but you aren’t there yet?
Oddly enough, the answering to hitting your goals in these seemingly different areas is all the same because there is no secret sauce. From my banking days, it’s quite simple – what gets tracked, gets measured and what gets measured, shows results.
Here’s what I do. I track my subscribers to my email list every day. The software we use handles most of it but it does provide metrics if my marketing is effective or not. Lower results mean I haven’t prospected enough that week.
I also track the number of people I reach out to every day. If business isn’t growing it is always because I haven’t been reaching out and asking them if they’re open to taking a look at my business or products.
Bottom line is if you want to hit your goals, you’ll need to decide what the metrics are that you need to track. If you have a home-based business, here are a few things to start with and adjust as necessary.
First, how many people viewed your company presentation today, no matter the format? This would include 1 to 1 meetings, a class, a personal phone call, or someone watching a company video. This does not include people your mentioned your business to but they did not look at your presentation. It also doesn’t include posts on Facebook or Instagram posts – that is marketing, not prospecting. Tracking these numbers will tell you if the number is zero why your business isn’t growing.
Second, I like to track how many people I talk to about the business each day. This is different than what I mentioned above. This includes online conversations and casual mentions. Tracking this number will help you become aware of how much effort you’re putting into prospecting which is the best way to grow your business. Whatever you track, it doesn’t have to be perfect or complicated. A simple Excel spreadsheet will do. If you get 3 people a week to watch your presentation every week, at the end of the month you’ll have 12 new prospects and out of that, perhaps one or two will want more information. It does make a difference.
So that’s it for today. I can be reached at firstname.lastname@example.org. I hope you got some value from this post and if you’re like me and have a hard time getting started tracking, reach out and I’ll be glad to help you get moving.
Thanks so much.