Posted on

What You know vs. What You do

Do you ever find yourself in the dilemma of tossing back and forth whether you should act – like buying a new car or splurging on a vacation or taking a new job opportunity …but you’re just not sure and you can’t come to a decision?

Well, today I’m going to share a story from Seth Godin that addresses what to do in those situations.  Here goes:

In 1995, his book packaging company published one of its last titles called Presenting Digital Cash.  It was the first book aimed at the mass audience. And it was ahead of its time, selling (fortunately) very few copies.  The examples in the book were current, but it was soon outdated.

Thirteen years later, Bitcoin was introduced to the world.  He didn’t invent it, even though he had written about digital cash more than a decade before.  He had thought about digital cash for many months.

With all that research and study, he didn’t buy $1,000 worth of Bitcoin in 2008.  Had he done so, he’s have more than $40,000,000 today.

It isn’t that he didn’t know.

It’s that he didn’t act.

 Two very different things.

He knew, but didn’t know for sure. He didn’t know enough to act.

Moral of the story:  All the good stuff happens when we act even if we don’t know for sure.

Hopefully, you have gain some value. I offer many helpful tips and strategies to people for evaluating other opportunities outside their current profession especially when the business is experiencing upheavals.


Journey Well.

Leave a Reply

Your email address will not be published. Required fields are marked *